Booked Out with Bre

Welcome to Booked Out with Bre: the podcast for virtual assistants ready to level up and founders building with team who refuse to choose between audacious ambition and a life they actually love.

I'm your host, Bre Cain, mama of three, unapologetic entrepreneur, and founder of a business built from my kitchen table and 4-year-old's bedroom with big energy and zero apologies.

I'm the founder of ICON & Lightning, a remote team agency that hand matches elite virtual assistants to founder-led businesses ... because the right team isn't an operational decision, it's a leadership identity. I'm also the founder of the VA Leadership Academy, where I've trained nearly 500 virtual assistants in the technical skills, emotional intelligence, and leadership identity it takes to become a truly strategic partner; not just a task doer.

Six years ago, I thought I had to choose. Mom or career. Present or ambitious. I went back to my 9-to-5 after my first baby and lasted three months before I realized my entire definition of success had shifted. So I bet on myself and built a business that now approaches $2M in just three years, scaled in part-time hours, alongside my kids, from home.

Here's what I know for sure: you don't have to choose.

You can have the booming business. The clients you're obsessed with. The school pickups, the slow mornings, the spontaneous yes moments. You can build a team that amplifies your vision instead of adding to your mental load. You can scale without sacrificing the life you built the business to protect.

This podcast is for the virtual assistant who's ready to stop trading hours for dollars and start leading like the strategic asset she already is. It's for the founder who's done doing it all alone and is ready to build a team that actually runs. And it's for every ambitious mama who was told to shrink ... and decided not to.

Expect candid conversations, zero corporate fluff, and the kind of real talk that makes you feel seen and activated.

💸Are you a VA ready to get booked out and level up? → Book a Free VA Mentor Call

🚀Are you a founder ready to build your dream team? → Book a Free Dream Team Design Session


Connect with Bre:

📸 Instagram: @heyitsbrecain 

 

Listen on:

  • Podbean App
  • Spotify
  • Amazon Music
  • iHeartRadio

Episodes

Wednesday Sep 24, 2025

In this episode of Booked Out with Bre, I am so excited to continue my ICON & Lightning Client Spotlight series and introduce you to the incredible Laura and Andy Berger! These two are absolute powerhouses who are rewriting the script on how women navigate perimenopause.
 
If you've ever felt like your body is working against you, or that the diet and exercise tricks that used to work just don't anymore, this conversation is for you. Laura, a dietitian, and Andy, a fitness expert with over 20 years of experience, dive deep into the science and strategy behind thriving during this phase of life.
 
Here’s what you'll learn from Laura and Andy:
What perimenopause really is and the common symptoms (like weight gain, brain fog, and anxiety) that are often dismissed.
Why simply eating less and exercising more is the wrong approach for hormonal changes.
Their revolutionary Perimenopause Diet that focuses on support and nourishment, not restriction.
The crucial role of strategic strength training (just 3 days a week!) in rebuilding lean muscle and resetting your metabolism.
The real reason you have cravings and how to eliminate them by stabilizing your blood sugar.
How their approach can help you not just lose weight, but feel more energized, think clearly, and get your life back.
Laura and Andy are a perfect example of the mission-driven industry leaders my VAs get to support. Their passion for empowering women is so inspiring, and their knowledge is a game changer. You don't want to miss this!
 
Episode Outline:
Introduction: Client Spotlight with Laura & Andy Berger (01:27)
Meet Laura & Andy: Rewriting the Script on Perimenopause (02:20)
Their Story: A 15-Year Dream Realized in the Online Space (05:42)
The Common Struggle: "I'm doing all the things, but nothing is working." (07:34)
The Vision: Becoming a Go-To Resource for Women and Doctors (08:31)
What is Perimenopause? Understanding the Symptoms & Hormonal Fluctuations (09:22)
The Core Problem: How Perimenopause Impacts Insulin, Inflammation & Cortisol (11:25)
Their Solution: The Perimenopause Diet Framework (12:57)
The Fitness Component: Strategic Strength Training (Only 3 Days a Week!) (16:17)
Why Building Lean Muscle is the Key to Resetting Metabolism (18:28)
The Mindset Shift: From Dieting and Restriction to Nourishment and Abundance (27:12)
The Science of Cravings: Nutrient Deficiencies & Blood Sugar Imbalances (29:46)
For Women Not Yet Experiencing Symptoms: Why It's Important to Start Now (33:23)
Where to Start: The Free Masterclass & Their Programs (36:26)
The Future: PerimenopauseDiet.com and an Upcoming Book (37:07)
Closing Remarks (40:13)
 
Ways to Work with Me:Follow Me on Instagramhttps://www.instagram.com/heyitsbrecain/
Mom X VA Free Facebook Communityhttps://www.facebook.com/groups/momxva
Access My "You're Hired!" VA Portfolio Kit:https://thecaincollective.thrivecart.com/vaportfoliokit/
Apply for the VA Leadership Academy:https://www.breannacain.com/applyvaleadershipacademy/
 
Connect with Laura and Andy
Instagramhttps://www.instagram.com/andyandlauraberger/ 
Websitehttps://www.andyandlauraberger.com/lose-weight-in-perimenopause 
 
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
 

Wednesday Sep 10, 2025


In this episode of Booked Out with Bre, I am so excited to continue my series introducing you to the incredible, industry leading clients we serve at my VA agency, ICON & Lightning. Today, I'm sitting down with the amazing Shannon Leigh McCabe, a certified holistic nutritionist and sober coach who is creating a powerful movement for women.
Shannon's story is a profound example of turning your biggest struggles into your greatest purpose. As a successful wellness coach, she found herself secretly battling a drinking problem, caught in the grips of mommy wine culture. She shares her raw and honest journey of hiding her struggles, the moment she knew she needed a change, and how she completely transformed her life by quitting drinking.
Here’s what you’ll hear from Shannon:
Her vulnerable story of going from a health expert to hiding vodka in her office.
The turning point that led her to explore sobriety and how it was different from what she expected.
How she reframed quitting drinking not as a loss, but as an empowering choice for a happier, more aligned life.
The powerful identity shift that was crucial for her success (and why labels matter).
How she now combines her 15 years of experience in holistic health with her personal journey to help other women find freedom from alcohol.
Her mission to create a space for holistic success, health, and wealth for women.
This is a powerful look into the mindset of a mission driven entrepreneur; the exact type of powerhouse client that virtual assistants in my world dream of supporting. It's such an honor to support her business through my agency, and I know you'll be just as inspired by her story as I am!
Episode Outline:
Introduction: Spotlighting a Powerhouse VA Agency Client, Shannon Leigh McCabe (00:00)
Meet Shannon Leigh McCabe: From Holistic Nutritionist to Sober Coach for Women (01:16)
Turning a Mess into a Message: The Power of a Mission-Driven Business for Entrepreneurs (03:10)
The Truth About 'Mommy Wine Culture' & The Turning Point to Sobriety (04:16)
First Steps to Sobriety: Community, Learning & Shifting Beliefs (07:00)
The Power of Identity: Why 'Sober Woman' is More Empowering than 'Alcoholic' for an Entrepreneur (09:06)
The Physical & Energetic Transformation of Sobriety (10:24)
Building a Movement: Helping Women Thrive in Sobriety without Feeling Left Out (11:51)
A New Narrative: How Sobriety Can Be Empowering, Not a Punishment for Virtual Assistants and Entrepreneurs (13:53)
Supporting All Levels of the Sober-Curious Journey (15:50)
How to Connect with Shannon & Learn More About Her Work (17:55)
The Client-VA Agency Match: Why This Partnership Works (19:45
 
Ways to Work with Me:Follow Me on Instagramhttps://www.instagram.com/heyitsbrecain/
Mom X VA Free Facebook Communityhttps://www.facebook.com/groups/momxva
Access My "You're Hired!" VA Portfolio Kit:https://thecaincollective.thrivecart.com/vaportfoliokit/
Apply for the VA Leadership Academy:https://www.breannacain.com/applyvaleadershipacademy/
Connect with Shannon
Instagram
https://www.instagram.com/shannonleighmccabe/
Website:https://shannonleighmccabe.myflodesk.com/elevate 
 
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
 
 
 
 

Friday Sep 05, 2025

In this episode of Booked Out with Bre, I am so excited to welcome the astrology queen, Alicia Orre, to the show! We dive into how understanding your unique energetic blueprint can be the key to unlocking your confidence, clearing subconscious blocks, and building a powerful brand as a virtual assistant.
I know what you might be thinking ... what does astrology have to do with being a VA? Well, Alicia actually started her online journey as a virtual assistant over 15 years ago! She shares her incredible story of moving from the VA world to becoming a trusted guide for 6 and 7-figure founders, using astrology as a tool for massive business growth.
And for the first time ever, I’m letting you in on a super vulnerable, behind-the-scenes moment: Alicia does a LIVE, on-air reading of my own astrology chart!
Here’s what you’ll learn:
Alicia's fascinating journey from being an early virtual assistant to a leading astrologer for entrepreneurs.
Why strategy is only 20% of business success, and how mindset and energetics make up the other 80%.
How your astrological chart can be an "operating manual" for your life and business, revealing your greatest gifts and hidden blocks.
My live chart reading! Alicia unpacks my strong career drive, my wealth codes, and the powerful energy surrounding my business for the next 18 months (hint: it's "go time!").
What the upcoming eclipse cycles mean for you and how you can use this energy for quantum leaps in your business.
Alicia's best advice for anyone new to astrology and wanting to get started.
If you're ready to understand yourself on a deeper level and use that knowledge to build a more aligned and successful virtual assistant business, you're going to love this magical conversation!
Episode Outline:
Welcome Alicia Orre, the Astrology Queen for Spiritual Entrepreneurs (01:22)
Alicia's Story: An Unconventional Upbringing & Starting as a Virtual Assistant in 2009 (03:19)
The Pivot to Astrology After a Life-Changing Reading in Ibiza (05:35)
The Connection Between Mindset & Business: Why Strategy is Only 20% (09:38)
How Astrology Uncovers Subconscious Blocks, Gifts & Communication Styles (10:23)
Alicia's Advice for Beginners Interested in Astrology (13:01)
Live Reading: A Behind-the-Scenes Look at Bre's Astrology Chart (15:47)
Bree's Strong 10th House: Career as a Core Part of Her Identity (18:14)
Communication as a Superpower: The Wounded Healer in Bree's Chart (21:26)
Unpacking the Wealth Codes: Moon & Pluto in the 2nd House of Money (23:58)
Current Transits: Why the Next 18 Months are "Go Time" for Bree's Business (25:47)
Upcoming Eclipse Cycle: Quantum Leaps & Stepping into Leadership (31:26)
Connecting the Dots: How Past Events are Shaping the Future Path (35:01)
How to Work with Alicia: Instagram, Telegram & 1-to-1 Offerings (40:32)
Closing Remarks (42:47)
Connect with Alicia:https://aliciaorre.com/ https://www.instagram.com/aliciaorre/?hl=en 
Ways to Work with Me:Follow Me on Instagramhttps://www.instagram.com/heyitsbrecain/
Mom X VA Free Facebook Communityhttps://www.facebook.com/groups/momxva
Access My "You're Hired!" VA Portfolio Kit:https://thecaincollective.thrivecart.com/vaportfoliokit/
Apply for the VA Leadership Academy:https://www.breannacain.com/applyvaleadershipacademy/
 
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

Wednesday Aug 27, 2025

In this episode of Booked Out with Bre, I am so excited to introduce you to one of my amazing ICON & Lightning agency clients, the one and only Kati Elliott! As the founder of Bombshell Brands + The Edit, Kati is an absolute queen of brand expansion, high ticket offers, and magnetic content marketing. This conversation is for anyone who has built a business and is asking, "What's next? How do I go bigger?"
Kati shares her incredible journey from a corporate HR job to getting fired for starting a coaching business, and how she leaned into her natural gifts to build a brand that is a true extension of who she is. We get into the real, raw mindset of what it takes to expand your brand in a massive way including the ego, the anxiety, and the ultimate fulfillment of choosing a bigger vision for yourself.
Here’s what you’ll hear from Kati and me:
How she went from a corporate job she didn't love to building a powerhouse brand that helps others expand.
Why brand expansion is the next level beyond just brand building (and why you probably already have a brand!).
The crucial role of in-person events and getting in the room for unlocking your next level of growth.
All the details about her upcoming iconic event, Bold & Bank Live, and the vision behind creating an experience, not just a conference.
The vulnerable truth about making big, expansive moves in your business...it's okay if you're not 100% clear at first!
Why you can't expand your brand alone and the game changing impact of hiring the right virtual assistant (with a special shoutout to my agency and her amazing VA, Alicia!).
If you're ready to stop playing small, get inspired to make your next big move, and learn what it truly means to expand your brand from the inside out, this episode is a must listen!
 
Episode Outline:
Introduction: Meet Agency Client Kati, Founder of Bombshell Brands (01:10)
Kati's Backstory: From Corporate HR to Building a Brand Business (02:41)
The Core of Branding: Feeling, Vibe, and Who You Are (03:05)
From Brand Building to Brand Expansion (05:52)
The Key to Expansion: Getting Inspired and In the Room (08:01)
Announcing Bold & Bank Live: An Event Focused on Experience & Opportunity (10:52)
The Mindset of Hosting a High Level Event: Ego, Anxiety & Fulfillment (14:22)
It's Okay to Not Be 100% Clear When You Make a Big Move (18:38)
The Power of Consciously Choosing Expansion (20:02)
How to Get into Kati's World and Attend Her Event (20:51)
Why You Can't Expand Your Brand Alone: The Importance of Support (22:31)
Kati's Experience with the ICON & Lightning Agency and Her VA, Alicia (23:36)
Where to Find Kati and Learn More About Bold & Bank Live (25:54)
 
Ways to Work with Me:Follow Me on Instagramhttps://www.instagram.com/heyitsbrecain/
Mom X VA Free Facebook Communityhttps://www.facebook.com/groups/momxva
Access My "You're Hired!" VA Portfolio Kit:https://thecaincollective.thrivecart.com/vaportfoliokit/
Apply for the VA Leadership Academy:https://www.breannacain.com/applyvaleadershipacademy/
Ways to Work with Kati Elliott:
https://www.instagram.com/katielliottxo/https://katielliott.mykajabi.com/bold-and-bank-live https://katielliott.mykajabi.com/obsessed-membership
 
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

Wednesday Aug 13, 2025

In this episode of Booked Out with Bre, I'm honored to share a powerful and deeply moving story from our VA Spotlight Series, featuring the incredible Emily Rae Hall. Emily's journey is one for the survivors, for the women who have felt rejected and underestimated, and it is a testament to the power of building a business that honors exactly who you are.
When Emily joined the VA Leadership Academy, she was working around the clock for a single client, averaging just $400 a month. In four short months, she scaled to over $4,000 a month with multiple dream clients. But the story of how she got there is what's truly inspiring. She shares her vulnerable story of facing toxic workplaces, being fired while 8.5 months pregnant, and feeling like a square peg in a round hole.
Here’s what you’ll hear from Emily:
Her raw and honest journey of overcoming workplace trauma and rejection.
The bridge job strategy she used (hint: substitute teaching!) to pay the bills while building her virtual assistant business.
Her beautiful rest to rise philosophy and why seasons of pruning are essential for growth.
The powerful mindset work and books that helped her become the person who could hold the success she desired.
Practical tips on where she found her clients, including the VA Leadership Academy job board and Hire My Mom.
Her unique method for using ChatGPT to hack her brain, overcome rumination, and get into action.
An incredible bonus offer from Emily for anyone who joins the Academy, including 1-on-1 coaching and her signature cover letter method.
Emily's story is a profound reminder that your past does not define your future, and it is possible to build a business that is not only profitable but also a safe space for healing and authentic self-expression.
 
Episode Outline:
Introduction: Meet Emily Rae Hall (01:28)
The Transformation: From $400/mo to $4000/mo in 4 Months (01:45)
A Story for the Survivors: Overcoming Rejection in the Workplace (02:23)
The "Then": Fired While Pregnant & Navigating a Toxic Work Environment (04:10)
Finding a Square Hole: The Decision to Start Her Own Business (06:24)
The "Now": A Look at Her Current Clients and $4k+ Income Month (07:03)
Emily's Anchor: The Power of Faith in Her Journey (07:16)
Strategic Decisions: Letting Go of Lower-Paying Clients to Make Space for Growth (09:45)
The Journey's Blueprint: How Each Step Paved the Way for the Next (16:28)
Lesson 1: The Power of the "Bridge Job" (Substitute Teaching) (19:33)
Lesson 2: The Pruning Season & The Importance of Rest to Rise (24:29)
Lesson 3: Building Your Mental Landscape (Miracle Morning, Affirmations, Powerful Books) (28:35)
Finding Bre & The VA Leadership Academy: When the Robber Met the Road (30:02)
Lesson 4: Some People Won't Get It, and That's Okay (31:20)
Practical Tip 1: Where Emily Found Her Clients (Job Boards, Hire My Mom) (33:22)
Practical Tip 2: Using ChatGPT to Overcome Rumination & Take Action (35:35)
Why the VA Leadership Academy is Different & Delivers ROI (39:45)
Emily's Special Offer for New Academy Members (41:44)
Final Encouragement: You Can Do This! (44:06)
 
Ways to Work with Me:Follow Me on Instagramhttps://www.instagram.com/heyitsbrecain/
Mom X VA Free Facebook Communityhttps://www.facebook.com/groups/momxva
Access My "You're Hired!" VA Portfolio Kit:https://thecaincollective.thrivecart.com/vaportfoliokit/
Apply for the VA Leadership Academy:https://www.breannacain.com/applyvaleadershipacademy/
 
Ways to Work with Emily:
Facebook:
https://www.facebook.com/emily.r.hall.5
 
Website:
https://emilyraehall.com/
 
 
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

Wednesday Aug 06, 2025

In this episode of Booked Out with Bre, I'm SO excited to bring you a special conversation I had with my friends Anna and Tom Rogers! This chat was pure fire. We brought together three minds passionate about disrupting our industries and thinking bigger. Tom is the head of HeyClients, a software shaking up the coaching market, so it was incredible to sit down and talk about what it truly means to be an innovator.
Here’s what I dive into with Anna and Tom:
My journey from starting as a virtual assistant to building a 7-figure business, an agency, and now, tech!
How I identified major gaps in the VA industry and why I decided to be the one to fill them (hello, "Tinder for VAs" and the industry's first live conference!).
The real challenges and mindset required to build a tech platform when you're not a "techy" person.
Why now is the perfect time for coaches, VAs, and course creators to innovate beyond their traditional offers.
The power of having the audacity to just go for it, even when you don't have all the answers.
How I (and they) balance running multiple successful businesses without burnout (hint: it's about team, energetics, and a CEO mindset).
Why seeing business as a playground and enjoying the game is key to long term success.
If you're a virtual assistant who knows you're meant for more, or an entrepreneur with big ideas, this conversation will give you the permission and inspiration to think bigger, find the gaps in your own market, and go build something truly disruptive!
Episode Outline:
Introduction: A Special Conversation with Innovators Anna & Tom Rogers (01:28)
Bre's Journey: From Virtual Assistant to 7-Figure Business & Industry Leader (03:15)
Identifying Gaps in the VA Market: Creating the "Tinder for VAs" Tech Platform (05:11)
Creating the Industry's First In Person Virtual Assistant Conference (05:30)
Tom's Journey: Seeing a Tech Gap in the Coaching Market with Hey Clients (07:02)
The Audacity to Innovate: Challenges of Building a Tech Platform Without a Tech Background (08:22)
Why Now is the Time for Virtual Assistants & Coaches to Innovate Their Offers (11:35)
The Importance of Building a Sellable Company & Serving the Entire Industry (12:37)
The Power of Going For It & Figuring It Out Along the Way (13:19)
Finding Your Next Big Idea by Solving Problems in the Marketplace (16:27)
The Beta Model: Getting Paid to Create Your Offer Alongside Your Clients (17:41)
How to Juggle and Balance Running Multiple Businesses (18:32)
The CEO Mindset: Team, Energetics, and Unemotional Leadership (19:09)
The Playground Mentality: Seeing Business as a Fun Game (20:47)
The Importance of Team & VAs for Scaling and Creating Freedom (23:17)
How Taking Time Off Fuels Creativity and Bigger Ideas (24:00)
Where to Find Bre, the VA Leadership Academy, and VA Fest (30:33)
Closing Remarks (31:32)
 
Ways to Work with Me:Follow Me on Instagramhttps://www.instagram.com/heyitsbrecain/
Mom X VA Free Facebook Communityhttps://www.facebook.com/groups/momxva
Access My "You're Hired!" VA Portfolio Kit:https://thecaincollective.thrivecart.com/vaportfoliokit/
Apply for the VA Leadership Academy:https://www.breannacain.com/applyvaleadershipacademy/
 
Connect With Anna and Tom:
https://www.instagram.com/heyannarogers
https://heyclients.io/
 
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

Wednesday Aug 06, 2025

In this episode of Booked Out with Bre, I am so excited to bring you another incredible story from our VA Spotlight Series, featuring the powerhouse, Tonya Smith! Tonya's journey is a raw and inspiring testament to what's possible when you decide you're meant for more, even when life throws its biggest challenges at you.
Tonya went from a high stress, nearly six figure corporate project management job to hitting rock bottom personally after an unexpected divorce just 45 days into her marriage. Instead of letting it stop her, she channeled that experience, went all-in on building her virtual assistant business, and in just TWO short months, she went from zero clients to being booked out and scaling to 10K+ months!
Here’s what you’ll hear from Tonya:
Her powerful story of leaving a burnout corporate job and navigating immense personal hardship.
How finding a supportive community became her lifeline and fueled her determination.
The leap of faith she took, including a $30,000 pay cut, to create the space to build her dream.
The exact mindset that took her from sinking to swimming and achieving rapid success.
How she leveraged the skills she already had to build a thriving business.
Her core message: You are the only person stopping you, and now is your time to play big.
How she continues to scale her virtual assistant business and is now mentoring others to do the same.
Tonya's energy is absolutely magnetic, and her story is proof that no matter what you're facing, you have the power to change your life. If you need a dose of real talk motivation to go after your dreams, this episode is a must listen.
 
Episode Outline:
Welcome Tonya Smith, Founder of Virtually Inspired Assist (01:00)
Tonya's "Before" Story: Corporate Burnout & a Life Altering Personal Challenge (01:28)
Finding the VA Leadership Academy Community & the Motivation to Swim, Not Sink (02:18)
The Leap of Faith: Leaving a 6 Figure Job for Her Virtual Assistant Dream (04:28)
The "How": Getting Crystal Clear on Her Skills & Supporting Small Businesses (05:17)
The Rapid Success: From Zero Clients to 10K+ Months in Just Two Months (05:59)
Core Message: You Are Meant for More & You're the Only One Stopping You (06:09)
Leveraging Your Everyday Skills for Your Virtual Assistant Business (06:45)
Realizing the Dream: Earning More Than Her Demanding Corporate Job (07:17)
Tonya's Call to Action: Now is Your Time to Stop Playing Small (07:45)
The Power of Community & Believing in Yourself (08:14)
From Burnout to Booked Out to Scaling Her Virtual Assistant Business (08:29)
Next Steps: Mentoring and Empowering Other Virtual Assistants (09:18)
Overcoming Doubt & Canceling Out the Noise from Others (10:09)
A Final Encouragement & Where to Connect with Tonya (10:54)
Closing Remarks (11:55)
 
Ways to Work with Me:Follow Me on Instagramhttps://www.instagram.com/heyitsbrecain/
Mom X VA Free Facebook Communityhttps://www.facebook.com/groups/momxva
Access My "You're Hired!" VA Portfolio Kit:https://thecaincollective.thrivecart.com/vaportfoliokit/
Apply for the VA Leadership Academy:https://www.breannacain.com/applyvaleadershipacademy/
 
Ways to Work with Tonya:
Facebook:
https://www.facebook.com/tonya.brownsmith
 
Website:
https://virtuallyinspiredassist.com
 
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

Thursday Jul 31, 2025

In this episode of Booked Out with Bre, I'm coming to you with some HUGE, game changing news that I am so incredibly excited to share! As you know, my mission has always been to innovate the virtual assistant industry and empower VAs to build truly scalable, profitable businesses that don't cap your time or income. We are a movement of women redefining what's possible, and it's time we take things to the next level.
For too long, the VA industry has been missing one major thing: a live, in-person event where we can all come together to connect, learn, and celebrate this incredible career path. Well, that's about to change!
In this special announcement, I'm revealing that:
The 3rd annual VA Fest will be LIVE and IN-PERSON in Minneapolis on June 12th & 13th, 2026!
I'm sharing all the juicy details about the event, including the incredible industry-leading speakers (think AI and tech experts!), networking opportunities, and the magic of connecting in person.
I'm giving you the inside scoop on how to get your hands on the limited pre-sale tickets, which will be 50% off!
And, I have a very special, time-sensitive invitation for YOU to join our inner circle and become a Founding Partner for the event.
As a Founding Partner, you'll get to help build momentum for this historic event, receive special recognition, earn cash commissions for ticket sales, AND get first access to purchase your pre-sale ticket before they sell out. This is your chance to be on the ground floor of something truly revolutionary for the virtual assistant industry.
If you are ready to be in the room where it happens and be part of innovating this industry with us, you do not want to miss this episode!
Episode Outline:
Introduction: A Huge, Exciting Announcement for Virtual Assistants (01:14)
The Virtual Assistant Industry as a Pathway to Freedom (02:28)
The Power and Magic of In-Person Events (04:15)
Identifying a Gap: The Need for a Live VA Industry Event (05:58)
The BIG Announcement: VA Fest is Going Live and In-Person! (06:27)
Event Details: Minneapolis, June 12th-13th, 2026 (06:52)
The Vision: An Iconic Experience, Not Just a Conference (07:35)
The Event's Theme: Scalability & Becoming a Leader in the VA Industry (09:59)
Ticket Information: Pre-Sale Opens Soon with a 50% Discount (10:51)
The Ticket as an Identity Shift: Saying "Yes" to Your Bigger Vision (11:13)
Bre's Personal Story: Investing in a 7-Figure Mastermind & Embodying the Next Level (13:10)
The "VA Leader Move": Committing to Your Growth Now (15:04)
A Year Long Activation: The Experience Leading Up to the Event (16:11)
How to Get Tickets: Directly or Through Partner "VA Queens" with Special Bundles (16:47)
A Special Invitation: Become a VA Fest Live Founding Partner (08:05)
What It Means to Be a Founding Partner (Inner Circle, Perks, Commissions) (10:00)
Final Call to Action: Get Ready for Tickets to Drop! (19:13)
Closing Remarks (20:58)
 
🎸 IT’S HAPPENINGGGG!!! 🎸
VA FEST LIVE 2026 tickets are officially ON SALE, and seriously, this is industry history in the making.
For the first time EVER, virtual assistants have a conference of our OWN… and it’s going to be LEGENDARY.
 
🎤 The biggest names in the VA world💼 6+7 figure strategy sessions🤝 Real connections that change your biz💥 A movement that puts VAs front and center
 
June 12–13, 2026 | Minneapolis
 
PRESALE PRICING: First 50 tickets onlyGA: $555 | VIP: $1,111(After that? Prices DOUBLE.)
 
Grab your spot here 👉https://thecaincollective.thrivecart.com/va-fest-2026/
 
Ways to Work with Me:Follow Me on Instagramhttps://www.instagram.com/heyitsbrecain/
Mom X VA Free Facebook Communityhttps://www.facebook.com/groups/momxva
Access My "You're Hired!" VA Portfolio Kit:https://thecaincollective.thrivecart.com/vaportfoliokit/
Apply for the VA Leadership Academy:https://www.breannacain.com/applyvaleadershipacademy/
 
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
 

Wednesday Jul 23, 2025

In this episode of Booked Out with Bre, I'm hosting an unhinged, live Q&A session and group hangout where we dive deep into the real, raw mindset shifts required to build a business you love. This isn't about the step-by-step tactics; it's about tapping into the one thing that will make or break your journey: your own self trust.
I know the questions you're asking because I've been there myself. What if my husband isn't on board? What if I've invested in things before that didn't work out? Am I truly cut out for this? I'm sharing my own story of navigating these exact challenges... from my husband's initial skepticism about my business to investing thousands of dollars before I saw a real return.
Here’s what I cover in this heart-to-heart conversation:
How to tap into your intuition and make decisions from a place of deep knowing, not fear.
The two identities living inside you (the one that wants to stay safe vs. the one that knows anything is possible) and which one to listen to.
My #1 life hack for getting your partner's support instead of asking for permission.
How to reframe past failures as the very things that are preparing you for massive success.
My answer to the common concern: "Is the virtual assistant industry oversaturated?"
Why positioning yourself as a "category of one" is the key to making saturation irrelevant.
How even the lowest moments can be the catalyst that leads you to your biggest breakthroughs.
If you're on the edge of your next big move but are wrestling with doubt, this episode is for you. It's a loving permission slip to trust yourself, choose your highest truth, and take the aligned next step toward the life and business you know you're meant for.
Episode Outline:
Introduction: A Live Hangout on Self-Trust & Taking the Next Step (00:35)
The Two Voices: Navigating Internal & External Doubts in Your Virtual Assistant Journey (01:22)
Bre's Story: Navigating an Unsupportive Partner & Direct Sales (04:45)
Making the First Big Investment & The Fear of Going All-In (06:43)
Protecting Your Vision: "Don't Touch Baby with Dirty Hands" (09:52)
The Two Identities: Choosing to Build Your VA Business from Possibility, Not Safety (12:37)
Q&A: "My husband isn't on board after other ventures didn't pan out." (16:20)
The Highest Self Hack: Making Decisions for Your Virtual Assistant Business from Your Future Identity (17:05)
The "Ask for Support, Not Permission" Strategy (19:16)
Bre's Personal Journey: Doing Whatever It Takes to Make It Happen (22:25)
The Evolution of a VA Business: From the Kitchen Table to an Office (24:35)
Reframing Past "Failures": How "Rock Bottom" Can Lead to a Breakthrough (26:06)
Finding the VA Industry After Things Didn't Work Out (28:33)
Q&A: "I'm concerned about the Virtual Assistant industry saturation." (30:25)
Why Positioning Makes Saturation Irrelevant for Your VA Business (32:30)
Building a Scalable Virtual Assistant Business with Passive Income & Sales Systems (33:24)
A Quick Mention of the VA Leadership Academy (29:38)
Closing Encouragement & Final Thoughts (36:32)
 
Ways to Work with Me:Follow Me on Instagramhttps://www.instagram.com/heyitsbrecain/
Mom X VA Free Facebook Communityhttps://www.facebook.com/groups/momxva
Access My "You're Hired!" VA Portfolio Kit:https://thecaincollective.thrivecart.com/vaportfoliokit/
Apply for the VA Leadership Academy:https://www.breannacain.com/applyvaleadershipacademy/
 
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
 

Wednesday Jul 23, 2025

In this episode of Booked Out with Bre, I'm so excited to share our latest VA Spotlight Series, featuring the amazing Nicole Duda! Nicole’s journey is such a powerful and realistic look at what it takes to build a sustainable, successful business. She went from a 10-year career as a paralegal to becoming a stay-at-home mom who knew she was meant for more.
Nicole gets real about her path – it wasn't an overnight success, but a journey of patience, determination, and getting the right support. Now, almost three years later, she's on the verge of having 14 clients and is building her own virtual assistant agency!
Here’s what you’ll hear from Nicole:
Her transition from the corporate world to a stay-at-home mom, and the moment she decided to invest in herself.
How she started with general VA work and niched down to legal services, leveraging her paralegal background.
The incredible power of referrals, which account for 85% of her clients!
How she landed clients through past jobs and even cold emailing local businesses.
Her honest take on patience and why it's okay if you don't hit 5-figure months right away.
Her advice on how confidence, drive, and the right support are the keys to success.
How the VA Leadership Academy helped her find clarity and the systems she was missing.
An amazing opportunity for anyone who joins the academy through her to get a free 1-on-1 call!
If you've ever felt like you're on a slower path or wondered if you have what it takes to be an entrepreneur, Nicole's story will inspire you to keep going, trust the process, and never give up on your dreams.
Episode Outline:
Introduction: Meet Nicole Duda, Stay-at-Home Mom & Virtual Assistant (01:18)
Nicole's Background: From a 10-Year Paralegal Career to Motherhood (01:35)
The Catalyst: Investing in a Coach to Become a VA and Stay Home (02:07)
The Journey: From 0 to 14 Clients & Building an Agency in Under 3 Years (02:34)
How She Started: General VA Work, Finding Legal Clients & Juggling a Remote Job (02:46)
Finding Clarity & Systems in the VA Leadership Academy (04:38)
Nicole's Current Focus: Building Her Legal VA Agency & Hiring an Assistant (05:11)
Core Advice: Just Do It, Start Messy & Don't Doubt Yourself (05:36)
How Nicole Finds Clients: The Power of Referrals, Past Jobs & Cold Outreach (06:38)
The Importance of Confidence, Drive, and Support (08:19)
A Dose of Realism: The Journey to 5-Figure Months Takes Time & Patience (08:45)
Final Encouragement: You Have a Superpower to Share (09:13)
Nicole's Offer: Free 1-on-1 Call with Her Affiliate Link for the Academy (09:54)
A Call for Legal VAs: Nicole is Hiring! (11:09)
Closing Remarks (11:33)
 
Ways to Work with Me: 
Follow Me on Instagram 
https://www.instagram.com/heyitsbrecain/
Mom X VA Free Facebook Community
https://www.facebook.com/groups/momxvaImmediate Access to The IT Factor
https://app.moonclerk.com/pay/47tfmzrtwkww
Become a VA:
https://link.fgfunnels.com/widget/form/0cFsPp0jC0zAkvYQ0MMZ
 
Ways to Work with Nicole Duda:
Facebook:
https://www.facebook.com/nicole.ramsay.5
 
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.

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