Booked Out with Bre
Welcome to Booked Out with Bre: the podcast for virtual assistants ready to level up and founders building with team who refuse to choose between audacious ambition and a life they actually love.
I'm your host, Bre Cain, mama of three, unapologetic entrepreneur, and founder of a business built from my kitchen table and 4-year-old's bedroom with big energy and zero apologies.
I'm the founder of ICON & Lightning, a remote team agency that hand matches elite virtual assistants to founder-led businesses ... because the right team isn't an operational decision, it's a leadership identity. I'm also the founder of the VA Leadership Academy, where I've trained nearly 500 virtual assistants in the technical skills, emotional intelligence, and leadership identity it takes to become a truly strategic partner; not just a task doer.
Six years ago, I thought I had to choose. Mom or career. Present or ambitious. I went back to my 9-to-5 after my first baby and lasted three months before I realized my entire definition of success had shifted. So I bet on myself and built a business that now approaches $2M in just three years, scaled in part-time hours, alongside my kids, from home.
Here's what I know for sure: you don't have to choose.
You can have the booming business. The clients you're obsessed with. The school pickups, the slow mornings, the spontaneous yes moments. You can build a team that amplifies your vision instead of adding to your mental load. You can scale without sacrificing the life you built the business to protect.
This podcast is for the virtual assistant who's ready to stop trading hours for dollars and start leading like the strategic asset she already is. It's for the founder who's done doing it all alone and is ready to build a team that actually runs. And it's for every ambitious mama who was told to shrink ... and decided not to.
Expect candid conversations, zero corporate fluff, and the kind of real talk that makes you feel seen and activated.
💸Are you a VA ready to get booked out and level up? → Book a Free VA Mentor Call
🚀Are you a founder ready to build your dream team? → Book a Free Dream Team Design Session
Connect with Bre:
📸 Instagram: @heyitsbrecain
Episodes

Apr 3, 2024
Apr 3, 2024
19 min
In this episode of the Booked Out with Bre Podcast, I am answering the wacky questions I get asked about being a virtual assistant. Nothing is off the table and these questions amplify why the virtual assistant industry is perfect for moms looking for something to do as a career in the midst of motherhood.
These questions have me laughing and reflecting on when I started my business and I hope you enjoy them!
Ways to Work with Me:
Follow Me on Instagram
Mom X VA Free Facebook Community
Mom to VA Program
Audacious Mastermind
Seven Figure Society
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more moms looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Mar 27, 2024
Mar 27, 2024
28 min
I'm super excited to share my personal journey with you all on how I discovered and started in the Virtual Assistant Industry. I went from working the typical 9 to 5 grind to creating my very own flourishing virtual assistant business to now mentoring women in business. My husband's advice was a total game-changer for me!
There was this amazing moment when I discovered the virtual assistant industry. It was like a lightbulb went off, and everything started to click. I'm going to spill the beans on the three secret success codes that helped me make it as a VA. Trust me, these tips are gold! They're all about using your professional experience to your advantage, positioning yourself as the go-to expert, and always keeping your end goals in sight.
I'm also super pumped to chat about my "Mom to VA" program. It's my baby, designed to empower VAs like you to build a business that can bring in $5,000 a month. How awesome is that?
And you know what I believe? Following your passion is the ultimate key to success. So, let's dive in and turn those dreams into reality, together!
Ways to Work with Me:
Follow Me on Instagram
Mom X VA Free Facebook Community
Mom to VA Program
Audacious Mastermind
Seven Figure Society
Episode Outline:
Discovering the Virtual Assistant Industry (00:05:57)
Success Codes for Aspiring VAs (00:09:37)
Leveraging Professional Background (00:10:41)
Positioning as an Expert (00:16:04)
Starting with the End in Mind (00:18:12)
Investing in Mentorship (00:19:33)
Think Big Picture (00:21:41)
Starting as a Virtual Assistant (00:22:35)
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more moms looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Mar 20, 2024
Mar 20, 2024
25 min
In this episode of Booked Out with Bre Podcast, I'm super stoked to chat with Mom to VA student Brittany. She's got this incredible tale of flipping her world upside down, going from the corporate grind to rocking it as a boss virtual assistant business owner. After months of soaking up all the wisdom from my live trainings, Brittany snagged this sweet chance to handle social media for an old co-worker’s business. And just like that, her own VA empire was born. What I love about this is she is a small town, North Dakota mom that just leaned into her network. Brittany shares great tips and wisdom for those of you in the first stages of booking your virtual assistant clients. I hope this leaves you feeling like opportunities are all around you, even if you live in a small town!
So, grab your headphones, get comfy, and let's get inspired by Brittany’s story!
Ways to Work with Me:
Follow Me on Instagram
Mom X VA Free Facebook Community
Mom to VA Program
Audacious Mastermind
Seven Figure Society
Episode Outline:
From Corporate to Virtual Assistant - Starting Her Business (00:02:02)
Creating Her Own Opportunities (00:06:02)
Shifting to Premium Prices (00:08:49)
Bringing on a Team and Leveraging Strengths (00:11:41)
Expanding Services Through Partnerships (00:13:29)
Balancing Working From Home with Littles (00:16:34)
Favorite Part About Being a Virtual Assistant (00:19:25)
Top Tips for Starting a VA Business (00:21:01)
The Benefits of Mom to VA (00:22:06)
Growing & Scaling Together (00:23:05)
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more moms looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Mar 13, 2024
Mar 13, 2024
34 min
I am one that juggles all the hats of a successful business owner and a mother of three, and I dive into the pivotal role that identity and mindset play in the virtual assistant industry. I open up about my personal journey, transitioning from being a stay-at-home mom to becoming a thriving entrepreneur. This stemmed from a great question in regards to negativity and mindset work, but we dive even deeper. There is a missing key that I see when it comes to people who have access to all the same resources, some soar and some stay stuck and I want to help you sky-rocket to success beyond your logical mind limitations. And the key to that is identity.
I'm here to give you 4 practical steps on how to embody the identity of the success you desire and ensure that the way you see yourself matches up with your business aspirations. I'm also excited to talk about my Mom to VA program, which I created to empower other moms to build their own successful careers while still prioritizing family time. I emphasize the power of belief, the magic of imagination, and the significance of surrounding yourself with positivity to carve out a successful path as a virtual assistant.
Ways to Work With Me:
Follow Me on Instagram
Mom X VA Free Facebook Community
Mom to VA Program
Audacious Mastermind
Seven Figure Society
Episode Outline:
The importance of identity and mindset (00:03:08)
Shifting identity and beliefs for success (00:09:20)
Envisioning the ideal virtual assistant identity (00:17:33)
Adopting new habits and surrounding oneself with success (00:21:11)
Expanding Possibilities (00:24:15)
Rewriting Truths and Beliefs (00:27:13)
Unconscious Reframing (00:28:06)
Claiming Identity and Goals (00:30:27)
Program Offerings (00:31:49)
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more moms looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Mar 6, 2024
Mar 6, 2024
50 min
I'm super excited to share my own story with you on this episode of Booked Out with Bre. So, I started out as a stay-at-home mom, and guess what? I turned into a successful entrepreneur! It's been an incredible journey, and I truly believe that if you trust in yourself and listen to that inner voice, you can make magic happen in your business. You've got to trust those amazing ideas that seem to come out of nowhere – they're like little gifts from the universe! And let's not forget about letting go of stress and those pesky deadlines. Sometimes, you just need to breathe and let things unfold.
Before I sign off, I just want to say: dream big, have a ton of fun, and never stop reaching for the stars. Because I was believing in my big cash months before they happened too!
Ways to Work with Me:
$10K Every Day
Follow Me on Instagram
Mom to VA Program
Audacious Mastermind
Seven Figure Society
Episode Outline:
Protecting Your Vision and Magic (00:03:42)
Trusting Intuition and Releasing Pressure (00:08:11)
Visibility and Confidence Building (00:21:44)
Releasing Pressure and Trusting Intuition (00:24:32)
Finding Success as a Virtual Assistant (00:25:32)
Claiming and Acting As If (00:33:11)
Investing in Long-term Mentorship (00:41:37)
Building a High-Performing Team (00:43:22)
Activating Play and Fun (00:49:16)
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more moms looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Feb 28, 2024
Feb 28, 2024
45 min
In this episode of Booked Out with Bre Podcast, I am bringing on an amazing woman to talk about feminine frequency, Colleen Ann Maier. Colleen is a mother, author, speaker, and feminine frequency mentor. After connecting with her through social media in a special way I knew I wanted to bring her on the podcast to talk about this because motherhood and business building is usually very masculine and I personally have found magic in leaning more into the feminine.
In this beautiful conversation we are going to chat about all the stories we're told about what success looks like, and why having a mentor can be a game-changer. We're also going to get real about the pressures women face and why it's so crucial to heal the patterns passed down through generations.
Ways to Work with Me:
Follow Me on Instagram
Mom to VA Program
Audacious Mastermind
Seven Figure Society
Episode Outline:
Creating Silver Linings Wishes (00:02:05)
Transition from Traditional Career to Feminine Frequency Mentor (00:07:03)
Unsubscribing from Societal Narratives and the Power of Mentorship (00:14:29)
Feminine Frequency Mentorship (00:19:05)
Reclaiming Feminine Energy (00:21:15)
Balancing Masculine and Feminine Energies (00:30:14)
Surrender and Vulnerability (00:33:43)
The Societal Narrative of Success (00:37:42)
Surrounding Yourself with the Right People (00:39:00)
Steps to Deepen Awareness of Feminine Frequency Work (00:40:25)
Referenced Resources:
Silver Lining Circle
Silver Lining Wishes
Follow Colleen on Instagram
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more moms looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Feb 21, 2024
Feb 21, 2024
26 min
In this episode of Booked Out with Bre the podcast, I had the pleasure of chatting with the amazing Cassie MacKenzie, who's a LinkedIn queen. We had a blast talking about how you can really make LinkedIn work for your business. She was super generous with her tips on how to create a LinkedIn profile that grabs attention with an "about" section that's all about your unique personality and what you bring to the table.
She emphasized how important it is to be strategic with your networking, to make those targeted connections, and to get in on conversations with thought leaders to get your name out there. Cassie even shared her secret "hive list" strategy for keeping track of all your interactions, which is pure gold!
Plus, she walked us through how to use LinkedIn's cool features to show off your work and achievements so you can book your dream clients!
Ways to Work with Me:
Follow Me on Instagram
Mom to VA Program
Audacious Mastermind
Seven Figure Society
Episode Outline:
Cassie's Early Experience with LinkedIn (00:01:53)
LinkedIn's Unique Content Strategy (00:04:43)
Strategic Connection and Engagement on LinkedIn (00:10:38)
Optimizing LinkedIn Profile (00:11:45)
Crafting Compelling About Section (00:12:24)
Building a Strong LinkedIn Profile (00:17:52)
Strategic Approach to Building Connections (00:19:05)
Utilizing LinkedIn Features (00:21:26)
Referenced Resources:
Connect with Cassie on LinkedIn
Connect with Cassie on Instagram
I’m Not Salesy Podcast
LinkedIn Lunch Break
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more moms looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Feb 14, 2024
Feb 14, 2024
25 min
Welcome to another episode of Booked Out with Bre Podcast! I'm super excited to share my own story with you today of how I made the leap from a traditional corporate gig to carving out my own success as a virtual assistant. I'm all about the perks of being in this industry – talk about flexibility! Whether you're juggling family life or just crave that work-from-home lifestyle, it's a game-changer, especially for us moms. And let's not forget about the income stability that comes with it.I've seen firsthand the growth potential in this field, and the best part? You can totally jump in with the skills you already have.
In today's chat, I'll dive into how to get started in the industry and professionally market yourself to your dream clients. And for all the moms out there thinking about getting into this, I've got something special for you. My program, Mom to VA, is designed to help you navigate your way into the virtual assistant world by giving you everything you need to book out your business for $5k/month.
So, let's get this conversation started and turn those dreams into reality!
Ways to Work with Me:
Follow Me on Instagram
Mom to VA Program
Audacious Mastermind
Seven Figure Society
Episode Outline:
Starting in the VA Industry (00:01:20)
The VA Industry's Potential (00:05:24)
The VA Industry's Growth (00:10:21)
Identifying Marketable Skills (00:12:21)
Offering VA Services (00:15:11)
Market Research and Branding (00:17:10)
Finding Your First Clients (00:18:06)
Messaging and Marketing (00:20:12)
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more moms looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Feb 7, 2024
Feb 7, 2024
34 min
In this episode of Booked Out with Bre Podcast, I have a heart-to-heart with my friend Kelly Marcyniuk, AKA The Freedom Babe. We dive into her journey from the world of direct sales to the realm of coaching. Kelly opens up about how a major shift in her mindset and tuning into the vibe of abundance really kicked her client game up a notch, even funding her dreamy trip to Australia. We chat about the power of energetics and doing the deep, subconscious work that's key to thriving in business.
We also get into the nitty-gritty of reshaping the subconscious mind, exploring cool tools like hypnosis and NLP to smash through those pesky limiting beliefs. And Kelly's got big dreams, let me tell you! She shares her vision for Freedom Babe, which is all about creating a lifestyle brand that's not just about business coaching. She's looking to weave in wellness and all the things to help women live lives dripping with luxury and satisfaction. Isn't that just fabulous? Join us and get inspired to elevate your own life!
Ways to Work with Me:
Follow Me on Instagram
Free MOM X VA Facebook Community
Mom to VA Program
Seven Figure Society
Episode Outline:
Introduction to The Freedom Babe (00:01:41)
Transition from Direct Sales to Coaching (00:04:13)
The Holy Hustle (00:12:11)
Understanding Energetics and Identity (00:15:30)
The Power of Subconscious Work (00:20:10)
Shifting into a Lifestyle Brand (00:27:22)
Referenced Resources:
Follow Kelly on Instagram
Kelly’s Wellness Club
The Freedom Babe Podcast
Biz Bestie Mastermind
Success Codes Membership

Jan 31, 2024
Jan 31, 2024
23 min
In this episode of the Booked Out with Bre Podcast, I am sharing the way you can position yourself as a premium virtual assistant that can confidently charge premium rates for your packages and offers. I'm super excited to share with you how virtual assistants can totally rock those premium rates. I'm going to dive into some awesome strategies that have helped me discover my own unique strengths and how you can do the same. We'll chat about specializing in those niche areas and how to really position ourselves as the go-to experts.
I'm also going to stress how crucial it is to package and price our services in a way that showcases 'premium.' I want to encourage you to recognize and stand firm in the value of the unique skills and experiences you bring to the table in this industry.
Let's get started and turn our talents into top dollar!
Ways to Work with Me:
Follow Me on Instagram
Mom to VA Program
Audacious
7 Figure Society
Episode Outline:
Identifying Your Zone of Genius (00:02:39)
Specializing in Specific Areas (00:05:52)
Positioning Yourself (00:11:44)
Elevating to Premium Packages and Pricing (00:16:20)
Being Confident in Your Experience & Service (00:18:34)
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more moms looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!



