Booked Out with Bre
Welcome to Booked Out with Bre: the podcast for virtual assistants ready to level up and founders building with team who refuse to choose between audacious ambition and a life they actually love.
I'm your host, Bre Cain, mama of three, unapologetic entrepreneur, and founder of a business built from my kitchen table and 4-year-old's bedroom with big energy and zero apologies.
I'm the founder of ICON & Lightning, a remote team agency that hand matches elite virtual assistants to founder-led businesses ... because the right team isn't an operational decision, it's a leadership identity. I'm also the founder of the VA Leadership Academy, where I've trained nearly 500 virtual assistants in the technical skills, emotional intelligence, and leadership identity it takes to become a truly strategic partner; not just a task doer.
Six years ago, I thought I had to choose. Mom or career. Present or ambitious. I went back to my 9-to-5 after my first baby and lasted three months before I realized my entire definition of success had shifted. So I bet on myself and built a business that now approaches $2M in just three years, scaled in part-time hours, alongside my kids, from home.
Here's what I know for sure: you don't have to choose.
You can have the booming business. The clients you're obsessed with. The school pickups, the slow mornings, the spontaneous yes moments. You can build a team that amplifies your vision instead of adding to your mental load. You can scale without sacrificing the life you built the business to protect.
This podcast is for the virtual assistant who's ready to stop trading hours for dollars and start leading like the strategic asset she already is. It's for the founder who's done doing it all alone and is ready to build a team that actually runs. And it's for every ambitious mama who was told to shrink ... and decided not to.
Expect candid conversations, zero corporate fluff, and the kind of real talk that makes you feel seen and activated.
💸Are you a VA ready to get booked out and level up? → Book a Free VA Mentor Call
🚀Are you a founder ready to build your dream team? → Book a Free Dream Team Design Session
Connect with Bre:
📸 Instagram: @heyitsbrecainÂ
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Episodes

Wednesday Dec 11, 2024
Wednesday Dec 11, 2024
In this episode of Booked Out with Bre, I’m sharing powerful strategies and mindset shifts to help you build your virtual assistant business with clarity and confidence. Whether you’re just starting as a virtual assistant or you’re ready to scale your VA business, this episode will give you actionable tips to book your first or next client in just seven days.
As a mom of three and a thriving six-figure VA business owner, I understand how challenging it can be to find a career that offers flexibility, financial freedom, and fulfillment. That’s why I’m so passionate about the virtual assistant industry—it’s an incredible opportunity to use your existing skills, create a sustainable income, and build a life you love.
Here’s what you’ll learn in this episode:
Why mindset is the foundation for success as a virtual assistant
How to adopt a clear and aligned vision for your VA business
Five actionable strategies to book your first virtual assistant client in seven days
The importance of focusing on the transformation you provide to your VA clients
How to overcome common fears like “I don’t have enough skills” or “I’m not tech-savvy”
I’ll also share why conversations are the currency of your business and how showing up authentically can help you build long-term relationships with dream clients. Plus, I’ll show you how to position yourself as a high-value VA, even if you’re new to the industry.
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Episode Outline:
Walking Through the Fog Analogy: Trusting the process when starting your VA business (00:00:00)
Welcome to Booked Out with Bre Podcast: Your host, Bre Kane, shares her mission of helping moms build six-figure VA businesses (00:00:24)
Bre’s Story: How motherhood inspired her to find freedom and fulfillment in the virtual assistant industry (00:00:36)
Redefining Success: Breaking free from traditional career expectations (00:02:13)
Joyful Anticipation: Cultivating excitement and alignment for your goals (00:10:22)
Understanding Fear: How neuroscience explains the discomfort of stepping outside your comfort zone (00:11:06)
Decide on One Clear Offer: Solving a specific problem for business owners (00:27:22)
Start Daily Conversations: Leveraging social media and networking platforms like LinkedIn and Facebook groups (00:31:20)
Ask for Referrals: Tapping into your network to build relationships and gain traction (00:36:08)
Sell the Transformation: Focusing on the outcomes you create, not just the tasks you perform (00:42:36)
Close with Confidence: Handling objections and following up strategically (00:48:02)
Conversations as Currency: Why building authentic connections is key (00:20:22)
The Role of Referrals: How to let people know what you’re doing and why (00:36:08)
Focusing on Transformation: Selling outcomes and ROI to attract high-ticket clients (00:42:36)
Recap of Quick-Win Strategies: Aligning mindset, strategies, and belief systems to book your first or next client (00:53:35)
Special Announcement: Black Friday offers for aspiring VAs ready to reach consistent 5K+ months (00:56:48)
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Ways to Work with Me:Â
Follow Me on InstagramÂ
Mom X VA Free Facebook CommunityImmediate Access to The IT Factor
VA Leadership Academy
Industry Leader
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If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Wednesday Dec 04, 2024
Wednesday Dec 04, 2024
In this episode of Booked Out with Bre, I’m sharing my top strategies for booking your dream virtual assistant clients without feeling salesy. I’ll show you how to build authentic connections that showcase your expertise and naturally draw in clients. Together, we’ll dive into finding clients who align with your values, building meaningful relationships, and creating standout profiles that represent who you are and what you bring to the table.
I’ll also guide you through the power of proactive outreach and genuine relationship-building, plus my tips for running effective discovery calls that let you truly connect with potential clients. You’ll discover how to leverage follow-ups to keep the door open, even when the initial answer is “no.”
If you’re ready to build a VA business that you love—without sacrificing flexibility or authenticity—this episode is packed with actionable advice to help you book out your VA business with confidence and integrity. And for those ready to take things to the next level, join the waitlist for my exclusive Black Friday offer in the VA Leadership Academy. It’s my biggest offer of the year, and I can’t wait to share it with you!
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Episode Outline:
Building Genuine Client Relationships in the Virtual Assistant Industry (00:00)
Welcome to Booked Out with Bre: Your Guide to a Successful Virtual Assistant Business (00:12)
Redefining Success: Growing a Flexible, Six-Figure Virtual Assistant Business (00:24)
Finding Ideal Virtual Assistant Clients Who Align with Your Values (01:14)
Avoiding the “Salesy” Trap: How to Book Virtual Assistant Clients Authentically (01:47)
Top Virtual Assistant Strategies for Identifying Your Dream Clients (02:30)
Building Connections as a Virtual Assistant: Where to Find Clients (03:57)
Standing Out in a Crowded Virtual Assistant Market: Crafting a Unique Profile (06:23)
Authentic Marketing Tips for Virtual Assistants to Showcase Expertise (08:01)
Leveraging Proactive Outreach to Book High-Quality Virtual Assistant Clients (11:05)
The Importance of Discovery Calls for Building Virtual Assistant Client Rapport (13:08)
Running a Discovery Call with Purpose as a Virtual Assistant (15:27)
The Power of Follow-Ups for Virtual Assistants: Staying Top of Mind (17:47)
Building Long-Term Relationships and Client Loyalty in Your Virtual Assistant Business (19:52)
Recap and Actionable Steps to Book Dream Virtual Assistant Clients (20:23)
Exclusive Black Friday Offer in VA Leadership Academy for Aspiring VAs (21:18)
Outro and Invitation to Connect on Social Media to Grow Your Virtual Assistant Network (21:24)
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Ways to Work with Me:Â
Follow Me on InstagramÂ
Mom X VA Free Facebook CommunityImmediate Access to The IT Factor
VA Leadership Academy
Industry Leader
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If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Wednesday Nov 13, 2024
Wednesday Nov 13, 2024
In this episode of Booked Out with Bre, I share exactly how to create standout virtual assistant applications and run powerful discovery calls that land you the clients you want. I dive into what makes you unique and why your past experiences—even outside the VA industry—are gold mines that set you apart.Learn the art of reading between the lines in job descriptions, using data points to establish credibility, and creating applications that capture attention from your dream clients in the very first line.
I also share personal insights on assumptive calls to action, building rapport with potential clients, and raising your energy before discovery calls to truly make an impact. From my own journey to booking dream clients early on, to tips on presenting your unique strengths with confidence, this episode is packed with actionable advice to help you own your expertise and book out your business with ease.
Whether you’re just starting or scaling, these strategies will elevate your virtual assistant game. Plus, a special invitation to my VA Leadership Academy—a supportive community and step-by-step system designed to help you build a thriving, booked-out virtual assistant business. Ready to claim your dream clients? Let’s dive in!
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Episode Outline:
What Makes You Unique as a Virtual Assistant (00:00)
Embracing the Virtual Assistant Industry as a Path to Freedom and Flexibility (01:38)
Crafting Standout Virtual Assistant Applications (03:07)
Using Data Points to Build Virtual Assistant Credibility (06:14)
Writing Visually Appealing, Client-Centric VA Applications (08:02)
Creating a Strong, Assumptive Call to Action for Virtual Assistant Roles (15:24)
Preparing and Running a Successful Virtual Assistant Discovery Call (17:47)
Effective Listening and Rapport-Building for Virtual Assistant Client Success (20:01)
Understanding Your Client’s Ideal Virtual Assistant and Wrapping Up the Discovery Call (22:10)
Invitation to the VA Leadership Academy: Grow Your Virtual Assistant Business (25:35)
Outro and Call to Action: Connect and Thrive as a Virtual Assistant (27:23)
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Ways to Work with Me:Â
Follow Me on InstagramÂ
Mom X VA Free Facebook CommunityImmediate Access to The IT Factor
VA Leadership Academy
Industry Leader
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If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
In this episode of Booked Out with Bre, I’m diving deep into the steps to build a profitable, scalable virtual assistant business that lights you up and fits perfectly with your life goals. Whether you’re new to the virtual assistant world or looking to take your VA business to the next level, this episode covers it all—from identifying your unique strengths to creating a Unique Positioning Statement that sets you apart from the crowd. I’ll also share my journey from corporate life to a booked-out, six-figure VA business, and why the virtual assistant industry is the ideal pathway to create flexibility, freedom, and income stability as a mom.
Learn how to use your previous skills to confidently position yourself as an expert from day one, attract high-paying clients, and establish a mindset that supports long-term success. If you’re ready to claim a thriving VA business and a life designed around your dreams, let’s get started!
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Episode Outline:
Exploring the Virtual Assistant Market and Finding Your Spark (00:00:03)
Welcome and My Journey to the VA Industry (00:00:33)
The VA Industry as the Perfect Career Path for Moms (00:01:18)
Leveraging Past Experience to Position Yourself as a VA Expert (00:04:45)
Building Your Unique Positioning Statement (USP) (00:09:29)
Shifting Your Mindset: Claiming Your Dream Life and Business (00:12:22)
The Power of Selling Transformation Over Tasks (00:15:50)
Market Research: Identifying High-Demand VA Skills (00:20:50)
Creating a Scalable VA Business Model (Not Based on Hours!) (00:24:25)
How You Can Start Booking Out Your Virtual Assistant Business (00:24:50)
Ways to Work with Me:Â
Follow Me on InstagramÂ
Mom X VA Free Facebook CommunityImmediate Access to The IT Factor
VA Leadership Academy
Industry Leader
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If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Wednesday Oct 30, 2024
Wednesday Oct 30, 2024
In this week’s episode of Booked Out with Bre, I share the step-by-step process for setting up a successful virtual assistant business from the ground up.
As a six-figure VA and mom of three, I know exactly what it takes to build a thriving business while balancing life’s priorities. I am breaking down the essentials for new virtual assistants to clarify their goals, build a brand that attracts ideal clients, and start earning right away.
Learn how to identify the services you love, build a magnetic virtual assistant brand, and strategically set up your business with the right tools. I also touch on why focusing on outcomes—what your services do for clients—is the secret sauce to landing more roles.
Tune in to uncover:
Why a strong VA brand focuses on outcomes, not just services
The 5 key steps to launching a VA business
Tools to track your time, manage projects, and streamline client onboarding
My insider tips for setting rates and scaling your income
Packed with my favorite tools and expert advice, this episode is your ultimate VA launch guide!!
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Episode Outline:
The Mindset Shift to Building a Magnetic VA Brand (00:00:03)
Balancing Life and Building a Business (00:00:39)
Hosting Weekly Lives in the Mom X VA Community (00:01:31)
Step 1: Setting Your Schedule, Income Goals, and Services (00:02:46)
Step 2: The Legalities of Starting a VA Business (00:06:26)
Step 3: Creating a Brand Identity with Impact (00:08:40)
Step 4: Essential Tools to Run Your VA Business (00:14:02)
Step 5: Setting Up an Onboarding Process to Impress Clients (00:18:01)
BONUS: Pricing Strategies and Packaging Your Services for Profit (00:23:10)
Recap of Actionable Steps for New VAs (00:25:55)
Exciting Offers and Opportunities to Join the Mom X VA Community (00:29:54)
Ways to Work with Me:Â
Follow Me on InstagramÂ
Mom X VA Free Facebook CommunityImmediate Access to The IT Factor
VA Leadership Academy
Industry Leader
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If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Tuesday Oct 22, 2024
Tuesday Oct 22, 2024
SPECIAL ANNOUNCEMENTÂ We are offering a FULL RIDE scholarship to the VA Leadership Academy for the first time ever!! (As well as three 75% scholarships)
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Applications are now open, and will close on Friday, Oct 25 at 12p CST.
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The winner will be announced on Monday, Oct 28.Apply for a full ride scholarship here: https://link.fgfunnels.com/widget/form/la4a8SCfBhdtPja0Rjaj
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To learn more about the Academy, listen to this video here:Â https://www.skool.com/valeadershipacademy/about
I am SOO excited about this! Help me spread the word please
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Episode Outline:
The Mindset Shift to Building a Magnetic VA Brand (00:00:03)
Balancing Life and Building a Business (00:00:39)
Hosting Weekly Lives in the Mom X VA Community (00:01:31)
Step 1: Setting Your Schedule, Income Goals, and Services (00:02:46)
Step 2: The Legalities of Starting a VA Business (00:06:26)
Step 3: Creating a Brand Identity with Impact (00:08:40)
Step 4: Essential Tools to Run Your VA Business (00:14:02)
Step 5: Setting Up an Onboarding Process to Impress Clients (00:18:01)
BONUS: Pricing Strategies and Packaging Your Services for Profit (00:23:10)
Recap of Actionable Steps for New VAs (00:25:55)
Exciting Offers and Opportunities to Join the Mom X VA Community (00:29:54)
Ways to Work with Me:Â
Follow Me on InstagramÂ
Mom X VA Free Facebook CommunityImmediate Access to The IT Factor
VA Leadership Academy
Industry Leader
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If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Wednesday Oct 16, 2024
Wednesday Oct 16, 2024
In this empowering episode of Booked Out with Bre, I’m joined by Amanda, a rising star from my VA Leadership Academy, as we dive deep into her incredible journey to becoming a wildly successful virtual assistant. If you’re a virtual assistant looking for tips on how to grow your VA business, scale your income fast, and attract high-ticket clients, this episode is packed with insights tailored just for you!
Amanda shares how she transitioned from making dog collars to building a thriving virtual assistant business. By mastering the art of manifestation and adopting a positive money mindset, she transformed her side hustle into a profitable VA business that attracts premium clients. Amanda’s story highlights the importance of mindset shifts and strategic decisions to reach success as a virtual assistant.
We also discuss why niching down in the virtual assistant space was a game-changer for Amanda, enabling her to book high-ticket clients effortlessly. This episode is packed with actionable tips on everything from building your virtual assistant brand to using manifestation principles to fuel your entrepreneurial dreams!!
Tune in to discover:
Why your reality is your mirror and how to use this mindset shift to create a life you love
The power of gratitude in staying grounded while scaling
How Amanda books high-ticket virtual assistant clients by knowing her value and focusing on her ideal client avatar
Her unique approach to virtual assistant client outreach through phone calls and why it works so well
How the principles of manifestation and law of assumption have shaped Amanda’s success
CONNECT WITH AMANDA
Episode Outline:
Reflection on Life & Gratitude (00:00:00)
Introduction to Booked Out with Bre Podcast (00:00:37)
Welcome to Bre, Host & Six-Figure Mompreneur (00:00:41)
Purpose of This Episode: Dream Life Realities (00:01:16)
Special Guest Introduction: Amanda, VA Leadership Academy Success (00:01:21)
Amanda’s Backstory: Discovering the VA Industry (00:02:10)
Journey into Entrepreneurship: From Dog Collars to VA (00:03:40)
Key Mindset Shifts: Embracing the Power of Pivoting (00:05:06)
Financial Success Milestone: Achieving $7,600/Month (00:05:40)
Niching Down for Success: Focusing on High-Ticket Clients (00:07:03)
Strategy of Failing Forward: Building Resilience (00:08:22)
Unique Client Outreach: Amanda’s Phone Call Strategy (00:11:45)
Balancing Mindset and Manifestation: Living Her Dream Life (00:14:22)
Future Goals: Building a 10-Acre Horse Ranch (00:16:20)
Big Takeaways on Being Delusional in Entrepreneurship (00:23:50)
Recap and Final Thoughts on Manifestation and Success (00:26:42)
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Ways to Work with Me:Â
Follow Me on InstagramÂ
Mom X VA Free Facebook CommunityImmediate Access to The IT Factor
VA Leadership Academy
Industry Leader
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If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Wednesday Oct 02, 2024
Wednesday Oct 02, 2024
In this empowering episode of Booked Out with Bre, Bre dives deep into the secrets behind building confidence as a virtual assistant (VA). Bre shares her personal journey of balancing motherhood with a six-figure virtual assistant business, and reveals the key "Confidence Codes" that will help you unlock your potential and book out your business quickly.
Learn how to embrace your existing expertise, create irresistible service packages, and position yourself as a VA leader. Bre walks you through practical steps on how to shift your mindset and show up as the successful VA you aim to be, whether your goal is $5K or $10K months.
This episode is packed with inspiration, actionable advice, and a special offer for listeners ready to take the next step in their VA journey.
Tune in to discover:
The importance of embodying confidence from day one
How to package your services to attract dream clients
Real-life success stories of women who have booked out their VA businesses
Bre’s signature "insourcing" technique for clarity and decision-making
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Episode Outline:
Shifting into Confidence as a VA (00:00:08)
Announcing the VA Leadership Academy (00:01:00)
Sharing Personal Success as a Mom and Entrepreneur (00:01:25)
The Power of Confidence in Booking Out a VA Business (00:02:07)
Introduction to Mom X VA Community (00:02:30)
VA Confidence Code #1: Embrace Your Expertise (00:03:00)
Creating an Irresistible Offer (00:05:00)
VA Confidence Code #2: Positioning Your VA Services for Success (00:06:30)
Importance of Showing Up as Your Future Self (00:07:30)
Success Story Example: Moving as a Booked-Out VA (00:09:00)
Positioning Yourself as a VA Leader (00:09:30)
VA Confidence Code #3: Take Consistent, Bold Action (00:10:30)
Bonus: The Power of Insourcing for Clarity (00:12:00)
Recap of Confidence Codes and Action Steps (00:13:30)
Special Offer Announcement (00:15:00)
Celebration and Call to Action (00:16:30)
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Ways to Work with Me:Â
Follow Me on InstagramÂ
Mom X VA Free Facebook CommunityImmediate Access to The IT Factor
VA Leadership Academy
Industry Leader
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If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Wednesday Sep 25, 2024
Wednesday Sep 25, 2024
In this episode of Booked Out with Bre, Bre sits down with Alexandra Brady, a thriving virtual assistant to discuss how she built her profitable virtual assistant business. Allie shares her journey from being a teacher to becoming an expert in email marketing and tech tools for entrepreneurs. They discuss practical tips on time management, staying productive as a mom, and how to simplify workflows for maximum efficiency. Whether you're a new virtual assistant or an experienced entrepreneur looking to streamline your business, this episode is packed with insights and actionable advice to help you thrive!
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Episode Outline:
Introduction of Special Guest: Allie (00:01:05)
Allie's Journey: From Teacher to VA (00:01:47)
Becoming a Virtual Assistant During Maternity Leave (00:03:21)
First VA Client and Building Success (00:04:50)
The Power of Technology in VA Work (00:05:24)
Focusing on Email Marketing (00:07:30)
The Correlation Between Teaching Skills and VA Success (00:08:04)
Finding Your VA Niche (00:10:29)
How Allie Secured High-Profile Clients Using Bre's Scripts (00:15:43)
The Flexibility of Life as a VA (00:18:03)
Time Management Tips for VA Entrepreneurs with ADHD (00:19:54)
Navigating Client Work and Personal Business as a VA (00:23:38)
Encouragement for Aspiring VAs (00:24:44)
Allie’s Final Thoughts: Flexibility and Success (00:28:26)
Work with AllieConnect with Ali
Ways to Work with Me:Â
Follow Me on InstagramÂ
Mom X VA Free Facebook CommunityImmediate Access to The IT Factor
VA Leadership Academy
Industry Leader
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If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!

Wednesday Sep 18, 2024
Wednesday Sep 18, 2024
In this episode of Booked Out with Bre, Bre sits down with Brittny, founder of Untraditional with Brittny, to share her inspiring journey from corporate burnout to building a thriving virtual assistant business. Brittny talks about the challenges she faced as a mom navigating the workforce, her transition into the virtual assistant industry, and the struggles and successes along the way. They discuss the importance of paving your own path, embracing what makes you unique, and how that leads to true success. Brittny's mission to help entrepreneurs who don’t fit into traditional molds shines through, as she explains how she found her niche and helps others do the same. If you’ve ever felt out of place or doubted your potential as an entrepreneur, this episode is for you!
Tune in for insights on navigating entrepreneurship, building a business that aligns with your values, and creating a life you love.
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Episode Outline:
Introducing Brittny, Founder of Untraditional OBM (00:01:26)
Brittny’s Background in Hospitality and HR (00:02:20)
Challenges of Corporate Life and Structure (00:04:00)
Brittny’s Pregnancy and Career Shift (00:06:00)
Discovering the Virtual Assistant Industry (00:10:00)
Brittny's Path to Building Untraditional OBM (00:14:00)
Overcoming Mental Blocks in Business (00:18:19)
Balancing Motherhood and Entrepreneurship (00:20:53)
Major Wins and Client Successes (00:26:00)
Brittny’s Vision for Future Growth (00:28:45)
How to Connect with Brittny (00:31:00)
Work with BrittnyConnect with Brittny
Ways to Work with Me:Â
Follow Me on InstagramÂ
Mom X VA Free Facebook CommunityImmediate Access to The IT Factor
VA Leadership Academy
Industry Leader
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If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!



