68. Convert Guests into Clients: The Conversion Podcast Blueprint with Josh Thomas

In this episode of Booked Out with Bre, I'm digging into an amazing strategy with Josh Thomas, a genius when it comes to sales, team building and creating amazing marketing processes.

I was so excited when I saw his genius strategy in a Facebook group that I had to have him share it here. I'm having Josh on to talk all about his Conversion Podcast strategy - a unique method that's all about building the right relationships to grow your business.

We're diving deep into how to create a podcast that not only provides value but also strategically converts guests into clients. Josh is sharing his years of experience building sales teams and marketing systems, and he's dropping some serious truth bombs about why people are tired of just more information and are craving tangible outcomes. 

Here’s what you’ll learn in this episode:

• Why being a "good dude" trumps being a "good salesperson" when it comes to building authentic connections and closing deals.

• Why you should focus on getting the right people in front of you, not just more people.

• The power of offering done-for-you services and why people are craving outcomes over more information.

• What a "Conversion Podcast" is and how it's all about building relationships with your guests.

• How to hack and optimize your podcast to maximize relationships, revenue, and results.

• Why you should be more focused on the experience of the guest, rather than how many people may or may not be listening.

• How to structure your podcast to make the most of your (and your guest's) time.

• Practical tips for conducting engaging interviews in just 12 minutes.

• How to identify the problems your guests have and position yourself as the solution.

• The two psychological triggers that are at play when you create a great podcast experience: solving their pain and reciprocity.

• The power of connecting and truly SEEING other entrepreneurs and how it can lead to long-term business success.

• Josh’s tips for starting lean and not worrying about fancy equipment.

This episode is packed with practical strategies and mindset shifts that will transform the way you approach podcasting and business in general. 

 

Episode Outline:

• Setting the Stage: The Importance of Being a "Good Dude" (00:00:00)

• Welcome Josh Thomas to Booked Out with Bre (00:01:27)

• Meet Josh: Building Sales Teams and Systems for 16 Years (00:05:05)

• The Shift: From Information to Outcomes (00:05:20)

• What is a Conversion Podcast? (00:07:40)

• Focus on the Guest, Not the Audience: A Mindset Shift (00:14:01)

• Structure of the Show: Efficiency and Deliberateness (00:18:49)

• The Importance of the Ignition Question (00:22:19)

• Crafting a Script for a 12-Minute Interview (00:21:14)

• Using a Sponsor Offer to Highlight Your Solution (00:28:11)

• Building Connection and Rapport: Shine the Spotlight on Your Guest (00:29:45)

• The Key to Making a Sale: Do They Want to Solve The Problem? (00:25:24)

• How to Turn the Podcast Interview Into A Sales Opportunity (00:31:39)

• The Power of Reciprocity, but Without Expectation (00:32:11)

• Being An Ally and Connecting With Others (00:35:41)

• Getting Started Lean and Maximizing Your Resources (00:37:47)

• Recording Platforms and Microphones (00:48:52)

• The Power of Repurposing Your Episodes (00:41:45)

• Resources: Descript for Editing (00:54:25)

• Working with Josh: Getting Started with a Conversion Podcast (00:43:06)

Work with Josh:
Learn to Consistently attract perfect-fit premium clients and referral partners using a simple 12-Minute Conversion Podcast:
https://conversationalfunnels.com/podcourse

 

Connect with Josh:
Facebook: https://www.facebook.com/jtliterally

 

Ways to Work with Me: 

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