19. Strategies for Leveraging LinkedIn to Book Your Dream Clients for Virtual Assistants with Cassie MacKenzie

In this episode of Booked Out with Bre the podcast, I had the pleasure of chatting with the amazing Cassie MacKenzie, who's a LinkedIn queen. We had a blast talking about how you can really make LinkedIn work for your business. She was super generous with her tips on how to create a LinkedIn profile that grabs attention with an "about" section that's all about your unique personality and what you bring to the table.

 

She emphasized how important it is to be strategic with your networking, to make those targeted connections, and to get in on conversations with thought leaders to get your name out there. Cassie even shared her secret "hive list" strategy for keeping track of all your interactions, which is pure gold!

 

Plus, she walked us through how to use LinkedIn's cool features to show off your work and achievements so you can book your dream clients!

Ways to Work with Me: 

Follow Me on Instagram

Mom to VA Program

Audacious Mastermind

Seven Figure Society

Episode Outline: 

• Cassie's Early Experience with LinkedIn (00:01:53) 
• LinkedIn's Unique Content Strategy (00:04:43) 
• Strategic Connection and Engagement on LinkedIn (00:10:38) 
• Optimizing LinkedIn Profile (00:11:45) 
• Crafting Compelling About Section (00:12:24) 
• Building a Strong LinkedIn Profile (00:17:52) 
• Strategic Approach to Building Connections (00:19:05) 
• Utilizing LinkedIn Features (00:21:26)

 

Referenced Resources: 

Connect with Cassie on LinkedIn

Connect with Cassie on Instagram 

I’m Not Salesy Podcast

LinkedIn Lunch Break

 

If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more moms looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams!